Own Your Own
Since 1993, Eggspectation has redefined mornings, brunch, and beyond. As a franchise owner, you're not just opening a restaurant — you're launching a local destination where guests gather to celebrate, connect, and indulge.
franchising
About Us
Mission
Redefining dining from morning to night with globally inspired menus, a vibrant bar, and a welcoming atmosphere perfect for every celebration.
Vision
To be an exciting place where guests can escape the day-to-day and create memorable moments with friends, family, and coworkers.
Core Values
Innovation | Passion | Excellence | Authenticity | Leadership | Partnerships
History & Growth
From a single restaurant in 1993 to a growing international brand, Eggspectation has expanded across the U.S., Canada, and the Middle East. With each new location, we stay true to our mission of delivering excellence and creativity to every guest experience.
Why Own an Eggspectation?
Beyond Brunch
The restaurant that doesn't close at 2 p.m.
Most breakfast and brunch franchises are daytime concepts. They pay full rent, build a full kitchen and close in the middle of the afternoon. Eggspectation keeps earning. The same building, kitchen and team serve breakfast, weekend brunch, lunch, dinner and a full bar, seven days a week.
In 2025, our seven U.S. franchised restaurants operating all three dayparts generated $6.73 million at breakfast, $10.71 million at lunch and $3.05 million at dinner.
About 45 to 50 percent of our guests visit on Saturday and Sunday between 10 a.m. and 3 p.m.; the rest come Monday to Friday. And our kitchen system lets a kitchen manager and a team of cooks deliver chef-quality food without a chef on staff.
Some outlets have sold this amount. Your individual results may differ. There is no assurance that you'll sell as much. See Item 19 of our Franchise Disclosure Document.
Investment Overview
Startup Costs:
Initial Franchise Fee: $50,000
Total Investment Range:
$2M–$2.5M
Royalty Fee:
5% of Aggregate Sales, as defined in the Franchise Agreement.
Marketing Fund:
Currently 1% of Aggregate Sales, increasing to 2% once 25 U.S. locations are open
Lower ongoing fees:
Our royalty and marketing fund total 6% of Aggregate Sales today. The competing brunch franchises we have reviewed charge 8%. On a restaurant selling $1.8 million a year, that two-point difference is about $36,000 a year.
Financial Requirements:
Minimum net worth of $1,500,000. Minimum liquid capital of $500,000 per restaurant.
Multi-unit and area development candidates are evaluated on the basis of total committed development.
Average Unit Volume:
$2,927,911 - the average 2025 gross sales of our seven U.S. franchised restaurants operating all three dayparts.
Highest: $4,207,450. Median: $2,785,247. Lowest: $1,726,905. Average check: $52.93.
Some outlets have sold this amount. Your individual results may differ. There is no assurance that you'll sell as much. See item 19 of our Franchise Disclosure Document for the complete financial performance representation, including the basis for these figures.
Funding & Pre-Qualification:
We partner with leading financing tools like Benetrends to help you assess funding options and plan confidently.
Grand Opening Marketing:
A one-time $15,000-$20,000 investment at opening, included in the total investment range
* Serving guests since 1993 - more than three decades of operating history
* 10 U.S. Franchised restaurants - with Waldorf, MD and Annapolis, MD, opening by the end of 2026
* 27 Restaurants across the U.S., Canada, the UAE, and Pakistan
* $2.9M Average unit volume - 2025, seven U.S. locations (see item 19)
* $53.93 average guest check - across 380,031 transactions in 2025
* Four dayparts - Breakfast, brunch and lunch, dinner, and a full bar, seven days a week.
Where We're Growing
We are awarding single and multi-unit franchises across the eastern and southeastern United States, with priority markets in Florida and North Carolina.
We operate today in Maryland, Virginia, Delaware, North Carolina, and Tennessee, with 10 franchised locations across the U.S. New restaurants open in Waldorf, Maryland at the end of October, 2026, and in Annapolis, Maryland at the end of 2026.
Area development agreements are available for qualified multi-unit operators, with a development fee of $25,000 per restaurant credited against each franchise fee
Dayti̇me, Nighttime, Anytime!!!
Eggspectation isn't just for brunch—it also offers a full dinner menu with chef-inspired entrées, craft cocktails, and a vibrant evening atmosphere.
Franchising Inquiries
The team behind you
Enzo Renda, Chief Executive Officer — in the business since 1993
Julie Ann Lincoln, Vice President
Paul J. Haviland, Chief Financial Officer
Peter Sarantinos, Culinary and Purchasing Manager, and a former Eggspectation franchisee
Mark Becraft, Corporate Chef
Mitch Cohen, IT Manager
FAQ
Q: Are you seeking owner-operators or executive owners?
A: Both! Most owners are executive-level but remain engaged in marketing and local brand-building.
Q: Can I own more than one restaurant?
A: Yes. We offer multi-unit discounts for qualified owners.
Q: What kind of space do I need?
A: Typically 4,000–6,000 sq ft in high-traffic areas with adequate parking.
Q: How long does it take to open?
A: Generally 9–12 months depending on site selection, buildout, and training.
Q: What are the startup costs and what do they include?
A: Startup covers franchise fees, equipment, design, professional fees, insurance, initial marketing, and working capital.
Q: Am I financially qualified?
A:We look for a minimum net worth of $1,500,000 to $2,000,000 and a liquid capital of $500,000 per restaurant. Total investment for a single restaurant is $2,000,000 to $2,500,000, as set out in Item 7 of our Franchise Disclosure Document. We work with Benetrends and other franchise lenders to help qualified candidates structure financing.
Q: How much will I make?
A:Our seven U.S. franchised restaurants operating all three dayparts averaged $2,927,922 in gross sales in 2025, with a median of $2,785,247. Item 19 of our Franchise Disclosure Document sets out the full presentation, including sales by daypart, by order type, and by category, along with food, beverage, and labor costs. Some outlets have sold this amount. Your individual results may differ. There is no assurance that you'll sell as much.
Q: What does the total investment cover?
A: The $2,000,000 to $2,500,000 range in Item 7 covers the $50,000 franchise fee, leasehold improvements, kitchen equipment, furniture and fixtures, signage, architectural and engineering fees, POS systems, opening inventory, licenses and permits, insurance, grand opening marketing, professional fees and three months of additional working capital. It does not include rent or the purchase of real estate.
Q: What support do I receive before opening?
A: Your Operating Principal, General Manager and Kitchen Manager receive up to nine weeks of initial training at no fee, primarily at our training restaurant in Charlotte, North Carolina. We also provide up to two on-site evaluations of proposed sites, and our team is on site for two weeks before and one week after opening for each of your first two restaurants.
Q: Can I reserve a market while I look for a site?
A: Yes. Our Preliminary Agreement reserves a defined site-selection area for 120 days for $10,000, which is applied toward your initial franchise fee when you sign a Franchise Agreement.